Last updated: 01.March.2026
bikez.se (“we”, “us”, or “our”) operates the website https://bikez.se (the “Website”). This Privacy Policy explains how we collect, use, disclose, and protect personal data in accordance with the EU General Data Protection Regulation (GDPR) and applicable Swedish law.
1. Data Controller
Legal name: bikez.se
Address: Mjolby 59533, Sweden
Email: contact@bikez.se
We are the data controller responsible for your personal data.
2. Personal Data We Collect
We may collect and process the following categories of personal data:
Identity data (name)
Contact data (email address, phone number)
Account data (login credentials)
Transaction data (billing and shipping address, payment-related information)
Technical data (IP address, browser type, device information)
Usage data (interaction with the Website)
User-generated content (messages, reviews, or inquiries)
Payment information is processed securely by third-party payment providers and is not stored directly on our servers.
3. How We Collect Personal Data
We collect personal data through:
4. Purposes and Legal Bases for Processing
We process personal data for the following purposes:
Order fulfillment and delivery
Account creation and management
Customer support and communication
Advertising and marketing
Website analytics and improvement
Legal and regulatory compliance
Legal bases include contract performance, legal obligations, legitimate interests, and consent where required.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to:
You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality.
6. Sharing of Personal Data
We may share personal data with trusted third parties, including:
Analytics providers
Payment processors
Email marketing services
Advertising platforms
These third parties process data under contractual obligations and only for specified purposes.
7. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.
Retention criteria include:
Duration of the customer relationship
Legal, tax, and accounting obligations
Resolution of disputes and enforcement of agreements
When data is no longer required, it is securely deleted or anonymized.
8. Data Security
We implement appropriate technical and organizational security measures, including SSL encryption, to protect personal data against unauthorized access, loss, or misuse.
9. International Data Transfers
We do not intentionally operate outside the EU. If personal data is transferred outside the EU/EEA, appropriate safeguards will be applied in accordance with GDPR.
10. Your GDPR Rights
You have the right to:
Access your personal data
Rectify inaccurate data
Request erasure (“right to be forgotten”)
Restrict or object to processing
Data portability
Withdraw consent at any time
Lodge a complaint with the Swedish Authority for Privacy Protection (IMY)
Requests can be sent to contact@bikez.se.
11. Children’s Privacy
Our Website is not intended for children under the age of 13. We do not knowingly collect personal data from children.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be published on this page.
GDPR Data Processing Information
Where we process personal data on behalf of customers or users, we do so in accordance with Article 28 of the GDPR. Third-party processors are bound by data processing agreements ensuring confidentiality, security, and compliance.